Point Zero

The project focused on developing a cohesive visual identity and editorial system for an independent arts and culture publication. Drawing inspiration from underground magazines, alternative media, and contemporary graphic design, the creative direction combines expressive hand-drawn lettering, bold typography, halftone photography, and experimental compositions. The visual identity is built around an unconventional logotype that captures the raw and rebellious character of the publication. This approach extends across a series of magazine covers and editorial spreads, exploring subjects such as music, literature, contemporary art, and social movements. Each issue introduces a distinct visual treatment while maintaining a recognizable identity through consistent typographic and compositional elements. Beyond the magazine itself, the project includes a media kit designed to communicate the publication's concept, audience, and advertising information through a structured visual system. Together, these elements demonstrate an approach to editorial design that balances artistic experimentation with functional communication, creating a flexible identity rooted in creative expression and cultural dialogue.